Hyper-link
tips: sending links that work
Copyright
4ReliableComputers.Net
rev 2010-01-25
Overview:
Long hyperlinks are
often broken into multiple lines by subscriber email applications, so they may not
work properly when clicked-on by the recipient. Listserves, which relay one
message to many subscribers, are an effective way to disseminate information.
But if the subscribers do not see your content when they click on the
blue-underlined hyper-link you included, most will not know how to remedy that.
Problem: Since most casual email users don't take the time to deeply understand their tools, recipients of a link broken into two or more lines are usually not nimble enough to assemble the link pieces to get the content. Better preparation by the author can make a significant difference in how many subscribers are enticed to view the content. See this conversion tool:
It is
used to condenses long URLs into short ones, which are less likely to be broken
apart into multiple lines.
Example:
a long
URL such as
http://www.mtshastanews.com/news/x1876195464/Summit-Century-ride-popular-as-ever-with-621-entries
can be
shortened to this referring link (free of charge) by using tinyurl:
Best
practices for composing
email including hyper-links:
·
Place each
hyper-link on its own line, a line containing nothing but the hyper-link.
·
Explain
*why* readers might want to consider the hyper-link content.
·
Attribute
the content to its original author and news source.
· For-profit media, such as news web sites, may only leave free access to articles available to non-subscribers for a finite number of days (often 7 days) For this reason, it is a good practice to include the plain text (not formatted text, and not graphics) in the body of the email. This is subject to fair use and copyright laws, of course.
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